Maybe Baby started with a simple question: Why is it so hard to get answers about your fertility? For us, it's personal. When we ourselves sought answers about fertility and hormones, we encountered long waiting times, unclear information and expensive tests. We wanted to change that.

Fertility should be straightforward - not a mystery. That's why we make it easier to understand your body and your hormones with personalized tests you can do at home.
We founded Maybe Baby as a team of three, with backgrounds in medicine, tech, and marketing - driven by a passion for women's health, data, and science.
We make scientifically based hormone tests that are simple, accessible, and fit into every woman's life – so you can take control of your fertility, on your own terms.
We're not done until every woman has the power to understand her body and make informed decisions about her future.
Innovation and research should be based on and center women's needs.
We are more than hormone tests and fertility - we give women the power to live freely on their own terms.
Learn more about your fertility — simple, safe, and from home.